Strategic Investments

We take pride in being actively involved in our strategic investments where we drive strategy and (in some cases) the operations of our investee companies. In most of our investments we work hand-in-hand with existing management and minority shareholders to create value for all stakeholders.

Investee companies benefit from our operational skills, strategic acumen and other business relationships over and above our BEE status.

Kidzania South Africa

KidZania is a highly rated international role-playing edutainment centre for kids and is one of the world’s fastest-growing kids’ educational entertainment brands. It provides children and their parents a safe, unique and realistic educational environment which allows kids between the ages of four and fourteen to role-play traditional adult activities. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognisable destinations in the form of ‘establishments’ sponsored and branded by leading multi-national and local brands.

KidZania Johannesburg is expected to open its doors in 2018. The Group has been working closely with the franchisor in Mexico to ensure that more of Africa’s children are able to experience this global phenomenon.

Innochill Africa

The Group acquired a controlling stake in a cooler manufacturing business, Innochill Africa, that provides a first of its kind technology in cooler assembling.

Innochill Africa is a South African based manufacturer of industrial beverage coolers, which serves the African continent. The company started manufacturing in its production facility on the 30th of November 2016 and became the first black-controlled company to manufacture commercial coolers in South Africa. Alpha Investment Group controls Innochill Africa’s development endeavors.

Innochill Africa’s manufacturing capabilities are made possible through a strategic partnership with Imbera S.A. de C.V., which provides Innochill Africa with the license and technical assistance to manufacture modular coolers.

Imbera, a subsidiary of FEMSA, is the worldwide leader in commercial refrigeration, that’s been dedicated to the design, development and manufacturing of commercial coolers since 1941. Imbera exports its products to 53 countries around the world and has three production facilities in Mexico, Brazil and Colombia. They have sales offices in eleven countries and maintenance services in 8 countries. Imbera has received many notable accolades for its products, including: Best Supplier of the Year Award from Coca-Cola in 2014; Global Sustainable Procurement Value Award in 2013 and Most Value Added to Coca-Cola Award in 2012. FEMSA, the holding company of Imbera, is the largest independent bottler of Coca-Cola, globally.

Smart technology centre

The Group acquired a majority stake in an IT company that has been in operation for over 20 years. Smart Technology Centre Pty Ltd is an enterprise managed service provider which builds, operates and manages its own private networks using best-in-class technology. From single links, to multi-city data centre environments, each solution is fully customisable to the clients’ needs. It offers a range of highly available e-commerce solutions, access and communication, managed security solutions, cloud solutions, unified communications, support and procurement.

Capital Appreciation Investments

This is a growth pillar to the Group.

To date, we have acquired a number of minority equity stakes in listed and unlisted entities, where we believe significant growth is feasible.

MTN Zakhele Futhi

The Group acquired a minority stake in MTN through the
MTN Zakhele Futhi offering.

Matrix Marketing

An innovative South African business-to-business prospecting information provider. They enable access to sales, prospecting business information and software, which facilitates increased sales and economic empowerment. Matrix Marketing is a business associate of the Experian Group and enjoys access to the wide variety of business development information offered by the Group. Matrix Marketing offers 4 key products: Online Business Directory, Sales Management Tools, Value Add-ons, and Bulk Marketing.